As a national market forms in the U.S., marketing and customer experiences will become crucial for establishing a lasting cannabis brand. The U.S. cannabis market has a lot to look… Continue reading What’s in a National Cannabis Brand?
Tag: Cannabis branding
Geographic Branding – Is Weed the New Wine?
Just as you might find a dry Chardonnay from Sonoma or a sweet Moscato from Italy, will a global market open the door for regional branding? Terroir is the essence… Continue reading Geographic Branding – Is Weed the New Wine?